Google Chat is best for google workspace teams that want simple internal chat connected to gmail, drive, docs, calendar, and meet. Here is what to check before you add it to your small-business stack.
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Plan selection notes, purchase links, and walkthroughs for software in the Toolkit for Founders.
Google Chat is best for google workspace teams that want simple internal chat connected to gmail, drive, docs, calendar, and meet. Here is what to check before you add it to your small-business stack.
Open guideMicrosoft Teams is best for microsoft 365 organizations that want chat, meetings, files, and collaboration tied to office apps and identity. Here is what to check before you add it to your small-business stack.
Open guideSlack is best for teams that want channel-based communication, integrations, lightweight workflows, and fast collaboration. Here is what to check before you add it to your small-business stack.
Open guideChanty is best for small teams that want affordable chat with simple task management and less tool bloat. Here is what to check before you add it to your small-business stack.
Open guideZoom Workplace is best for teams that want meetings, chat, phone, whiteboards, and ai collaboration centered around zoom. Here is what to check before you add it to your small-business stack.
Open guideFreshBooks is best for service businesses and freelancers that want invoicing, time tracking, payments, and lightweight accounting together. Here is what to check before you add it to your small-business stack.
Open guideQuickBooks Payments is best for businesses already using quickbooks that want invoices, payments, and accounting to stay connected. Here is what to check before you add it to your small-business stack.
Open guideStripe is best for online businesses, saas companies, marketplaces, and founders who need developer-friendly payments infrastructure. Here is what to check before you add it to your small-business stack.
Open guideWave is best for very small businesses and freelancers that want simple invoicing, accounting basics, and payment acceptance. Here is what to check before you add it to your small-business stack.
Open guideSquare is best for retail, restaurants, local service businesses, and sellers that need in-person plus online payments. Here is what to check before you add it to your small-business stack.
Open guideMelio is best for small businesses that want to pay bills by bank transfer or card and manage vendor payments more cleanly. Here is what to check before you add it to your small-business stack.
Open guideIDrive Business is best for teams that need affordable backup across multiple devices, servers, and storage targets. Here is what to check before you add it to your small-business stack.
Open guideBackblaze Business Backup is best for small businesses that want straightforward endpoint backup for laptops and desktops. Here is what to check before you add it to your small-business stack.
Open guideCarbonite is best for businesses that want established cloud backup for computers, servers, and common business workloads. Here is what to check before you add it to your small-business stack.
Open guideCrashPlan is best for businesses that want endpoint backup with long-running retention and straightforward administration. Here is what to check before you add it to your small-business stack.
Open guideAcronis Cyber Protect is best for businesses that want backup plus cyber protection and recovery management in one platform. Here is what to check before you add it to your small-business stack.
Open guideFramer is best for startups and design-led teams that want fast, modern marketing sites with ai-assisted generation and strong visual control. Here is what to check before you add it to your small-business stack.
Open guideWix is best for small businesses that want an ai-assisted website builder with templates, apps, bookings, ecommerce, and marketing tools. Here is what to check before you add it to your small-business stack.
Open guideShopify is best for product businesses that need ecommerce, payments, inventory, channels, fulfillment, and growth tooling. Here is what to check before you add it to your small-business stack.
Open guideSquarespace is best for brand-conscious service businesses, creators, and boutiques that want polished design with less tinkering. Here is what to check before you add it to your small-business stack.
Open guideTrello is best for small teams that want simple kanban boards for lightweight project coordination. Here is what to check before you add it to your small-business stack.
Open guideWrike is best for teams with complex projects, approvals, creative workflows, or resource-management needs. Here is what to check before you add it to your small-business stack.
Open guideAsana is best for teams that want structured task/project management with views, ownership, due dates, and cross-functional visibility. Here is what to check before you add it to your small-business stack.
Open guideBasecamp is best for teams that want calmer project communication, client collaboration, message boards, to-dos, schedules, and file sharing. Here is what to check before you add it to your small-business stack.
Open guideNotion is best for teams that want project management connected to docs, wikis, databases, and knowledge management. Here is what to check before you add it to your small-business stack.
Open guideClickUp is best for teams that want an all-in-one workspace for tasks, docs, dashboards, automation, and operating workflows. Here is what to check before you add it to your small-business stack.
Open guideActiveCampaign is best for businesses that want serious automation logic, sales follow-up, segmentation, and customer journeys. Here is what to check before you add it to your small-business stack.
Open guideBrevo is best for budget-conscious teams that want email, sms, automation, and transactional messaging under one roof. Here is what to check before you add it to your small-business stack.
Open guideConstant Contact is best for local businesses, nonprofits, and service providers that want approachable email marketing with hands-on support. Here is what to check before you add it to your small-business stack.
Open guideMailerLite is best for creators, lean founders, and small teams that want simple, good-looking email marketing at a friendly price. Here is what to check before you add it to your small-business stack.
Open guideMailchimp is best for small businesses that want a familiar email marketing platform with templates, automations, and broad integrations. Here is what to check before you add it to your small-business stack.
Open guideSling is best for small teams that want a budget-friendly scheduling tool with room to add time tracking and labor controls. Here is what to check before you add it to your small-business stack.
Open guideWhen I Work is best for small hourly teams that want simple scheduling, shift swaps, availability, and mobile communication. Here is what to check before you add it to your small-business stack.
Open guideDeputy is best for shift-based teams that need stronger scheduling rules, labor forecasting, compliance support, and payroll integrations. Here is what to check before you add it to your small-business stack.
Open guide7shifts is best for restaurants and hospitality businesses that want scheduling built around restaurant labor realities. Here is what to check before you add it to your small-business stack.
Open guideConnecteam is best for deskless teams that want scheduling plus communication, tasks, forms, training, and lightweight hr workflows. Here is what to check before you add it to your small-business stack.
Open guideHomebase is best for hourly teams that want scheduling, time clocks, team messaging, and payroll-adjacent tools in one approachable system. Here is what to check before you add it to your small-business stack.
Open guideNovo is best for freelancers, consultants, and small online businesses that want simple business checking and quick setup. Here is what to check before you add it to your small-business stack.
Open guideMercury is best for startups and founder-led companies that want modern online banking, clean controls, and software-company-friendly workflows. Here is what to check before you add it to your small-business stack.
Open guideRelay is best for small businesses that want multiple checking accounts, spend controls, bill pay, and accountant-friendly workflows. Here is what to check before you add it to your small-business stack.
Open guideBluevine is best for small businesses that want online checking plus access to business credit products from the same brand. Here is what to check before you add it to your small-business stack.
Open guideMimecast is best for organizations that want email security, continuity, and archiving depth from a specialist vendor. Here is what to check before you add it to your small-business stack.
Open guideMicrosoft Defender for Office 365 is best for microsoft 365 organizations that want native email threat protection, phishing defense, safe links, safe attachments, and security workflow integration. Here is what to check before you add it to your small-business stack.
Open guideBarracuda Email Protection is best for small businesses that want a practical email-protection suite with security, backup, and recovery options. Here is what to check before you add it to your small-business stack.
Open guideAvanan is best for teams that want api-based email and collaboration security layered into microsoft 365 or google workspace. Here is what to check before you add it to your small-business stack.
Open guideProofpoint Essentials is best for small and midsize businesses that want enterprise-grade email security concepts packaged for smaller teams. Here is what to check before you add it to your small-business stack.
Open guideFellow is best for managers that want structured meeting agendas, action items, and follow-through, not just transcripts. Here is what to check before you add it to your small-business stack.
Open guideFathom is best for sales and customer-facing teams that want highlights, summaries, and crm handoff with minimal friction. Here is what to check before you add it to your small-business stack.
Open guideZoom AI Companion is best for businesses already standardized on zoom that want native summaries, catch-up, chat assistance, and meeting productivity features. Here is what to check before you add it to your small-business stack.
Open guideOtter.ai is best for teams that want fast live transcription, speaker labels, and meeting recaps without a heavy rollout. Here is what to check before you add it to your small-business stack.
Open guidetl;dv is best for teams that want lightweight meeting recording, summaries, searchable moments, and async sharing. Here is what to check before you add it to your small-business stack.
Open guideFireflies.ai is best for teams that want searchable meeting notes across zoom, google meet, teams, calendars, crms, and collaboration tools. Here is what to check before you add it to your small-business stack.
Open guideA founder-friendly guide to choosing ThreatDown endpoint security, EDR, or MDR coverage and rolling it out without losing control of devices, alerts, or response expectations.
Open guideA practical guide to selecting a Zoho Expense plan, configuring expense policies and approvals, and launching reimbursement, card, and accounting workflows for a small business.
Open guideA practical guide to buying Tidio, choosing Lyro AI conversation volume, and launching website chat, help desk workflows, and automation without overwhelming a small support team.
Open guideA detailed guide to evaluating Zendesk AI, planning the quote, preparing knowledge and ticket workflows, and rolling out AI support in a mature service environment.
Open guideA practical purchase and rollout guide for using Tailscale as a modern private network for developers, IT teams, and cloud-connected small businesses.
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A practical purchase guide for SAP Concur: Base, Plus, and Premium fit, policy complexity, travel and invoice scope, implementation planning, reporting, and admin ownership.
Open guideA practical purchase guide for Rippling Spend: ecosystem fit, modular quote design, employee-data policy rules, card and expense setup, onboarding/offboarding automations, and close review.
Open guideA practical purchase guide for Sophos MDR: managed detection fit, telemetry readiness, response authority, onboarding, tabletop exercises, and first-quarter security operations.
Open guideA practical purchase guide for Ramp: card and expense fit, policy design, accounting automation, implementation sequence, month-end controls, and rollout checkpoints.
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A practical purchase guide for Surfshark One for Teams: Starter versus One versus One Plus, license planning, remote team rollout, device security, identity features, and policy setup.
Open guideA practical purchase guide for Navan Expense: travel-heavy fit, expensing-user pricing, policy design, card setup, reimbursement flow, accounting sync, and rollout sequencing.
Open guideA practical purchase guide for NordLayer: VPN versus zero-trust needs, plan selection, gateway design, identity setup, device policy, and rollout for remote teams.
Open guideA practical purchase guide for NordPass Business: Teams versus Business, vault rollout, breach monitoring, shared folders, admin controls, and employee adoption.
Open guideA practical purchase guide for Perimeter 81 and Check Point Harmony SASE: zero-trust fit, quote preparation, private access design, network segmentation, rollout, and operational ownership.
Open guideA practical purchase guide for Microsoft Defender for Business: license fit, endpoint readiness, Microsoft 365 integration, onboarding, policy setup, and the first 30 days of security operations.
Open guideA Huntress Managed EDR purchase guide covering endpoint coverage, managed detection ownership, Microsoft Defender fit, incident workflow, deployment waves, and first-month review.
Open guideAn ecommerce purchase guide for Gorgias covering store integrations, order actions, ticket volume, AI resolution economics, channel rollout, and revenue impact.
Open guideA HubSpot Service Hub purchase guide covering CRM-connected support, ticket handoffs, knowledge base setup, Breeze Customer Agent readiness, Hub costs, and reporting.
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A Keeper Security purchase guide covering Business vs Enterprise, vault policy, privileged credentials, security add-ons, provisioning, pilot testing, and governance.
Open guideA Help Scout purchase guide for lean support teams covering shared inbox design, Docs readiness, AI Answers, saved replies, handoff quality, and tone control.
Open guideA Freshdesk with Freddy AI purchase guide covering ticketing fit, knowledge-base readiness, Freddy automation, routing, AI session costs, and launch sequencing.
Open guideAn Intercom purchase guide for AI-first customer service covering Fin readiness, outcome pricing, messenger design, knowledge content, procedures, handoff, and pilot metrics.
Open guideAn endpoint-security purchase guide for CrowdStrike Falcon Go covering device inventory, plan fit, deployment waves, alert ownership, and upgrade triggers.
Open guideAn Expensify purchase guide covering receipt capture, reimbursement policy, approval rules, accounting export, pilot testing, and finance close improvements.
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A security-first purchase guide for 1Password Business covering plan choice, vault design, pilot migration, user rollout, and admin maintenance.
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A Dashlane Business purchase guide focused on fast password-manager rollout, browser adoption, password health, identity integrations, and credential protection decisions.
Open guideA finance-operations purchase guide for Brex covering spend policy, cards, approvals, accounting sync, rollout, and month-end close controls.
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An ExpressVPN Business purchase guide for remote teams covering license planning, speed tests, VPN policy, traveler rollout, and zero-trust comparison triggers.
Open guideA practical Bitwarden purchase guide for cost-conscious and technical teams covering Teams vs Enterprise, collections, identity setup, migration, and governance.
Open guideAn OnPay purchase guide covering single-plan fit, payroll setup, industry edge cases, accounting integration, parallel payroll, and tax filing checks.
Open guideA quote-focused ADP RUN purchase guide covering package scope, payroll tax setup, add-on pricing, implementation, parallel payroll, and support ownership.
Open guideA Patriot Payroll purchase guide covering Basic vs Full Service, tax responsibility, low-cost setup, worker import, parallel payroll, and filing boundaries.
Open guideA Keap purchase guide covering lifecycle automation fit, implementation planning, contact migration, appointments, invoices, payments, and ROI checks.
Open guideA QuickBooks Payroll purchase guide covering accounting fit, bundle comparison, payroll setup, tax filings, job costing, parallel payroll, and reconciliation.
Open guideA Gusto purchase guide covering plan selection, tax setup, employee onboarding, benefits decisions, parallel payroll, and first-payday checks.
Open guideA Freshsales purchase guide covering pipeline design, built-in phone and email setup, Freddy AI readiness, migration, sequences, and sales adoption.
Open guideA Pipedrive purchase guide covering pipeline design, sales activity rules, email/calendar setup, migration, automation, and adoption review.
Open guideA Paychex Flex purchase guide covering payroll plus HR scope, quote review, benefits and compliance needs, implementation, support roles, and renewal checks.
Open guideA Rippling purchase guide covering modular quote design, payroll plus HR/IT fit, onboarding workflows, data model setup, implementation, and overbuying guardrails.
Open guideA Salesforce Starter and Pro Suite purchase guide covering growth fit, data model, admin ownership, implementation, reporting, permissions, and upgrade discipline.
Open guideA Zoho CRM purchase guide covering value fit, edition selection, field design, automation governance, migration, suite decisions, and adoption control.
Open guideA HubSpot CRM purchase guide covering free-to-paid plan choice, data cleanup, pipeline setup, integrations, adoption, and upgrade discipline.
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